Data-first Shopify agency for catalog clarity and channel harmony

Clean data. Sharp flows.Integrations that don’t drift.

We set up cross-channel integrations (Shopify, paid, email, analytics), fix product catalog messes, and find duplicates before they fragment reporting, ads, and fulfillment.

Shopify + MetaKlaviyoGA4 + GTMInventory & feedsReconciliationDuplicate detectionFlows & automations
Catalog
cleanup + dedupe
Channels
connected + consistent
Flows
stable automations
Reporting
trustworthy signals

Services

Everything between “it works” and “it scales.”

We connect the data layer to the storefront, the channels, and the team—so the store behaves consistently no matter where customers touch it.

Product catalog cleanup

  • normalize options, variants, and handle rules
  • merge duplicates with redirect-safe mapping
  • collections that stay stable across seasons

Duplicate detection

  • SKU + barcode collisions
  • title/handle near-duplicates
  • inventory feed mismatches

Flows & automations

  • Shopify Flow + webhook guardrails
  • Klaviyo event hygiene
  • anti-loop protections and fallbacks

Multi-channel integrations

  • Meta / Google feeds + UTM consistency
  • GA4 + GTM event model
  • reconciliation across sources of truth

Proof

Clean inputs. Predictable outputs.

No theatrics—just the operational clarity that makes growth repeatable.

Catalog + Dedupe

Catalog dedupe for a 12k-SKU store

Merged near-duplicate products/variants, cleaned tags/options, and stabilized collections to fix ads + search fragmentation.

Analytics + Signals

Cross-channel event model rebuild

Aligned GA4/GTM events with Shopify + Klaviyo, reducing reporting drift and restoring attribution confidence.

Integrations

Feed integrity + reconciliation

Resolved SKU mismatches between Shopify, fulfillment, and ad feeds—preventing OOS ads and pricing leaks.

Process

A calmer operating system for ecommerce.

We prioritize changes that reduce data chaos first—then we layer in performance, automation, and reporting confidence.

01
Map sources of truth
Where data is created, transformed, and consumed across the store and channels.
02
Fix the catalog substrate
Handles, SKUs, variants, collections, tags—so systems can agree.
03
Connect flows + integrations
Automations, feeds, webhooks, and event models with guardrails.
04
Measure drift and prevent regressions
Checks, alerts, and playbooks so the system stays clean.

FAQ

Fast answers for real constraints.

If you’re already feeling the symptoms—reporting drift, mismatched feeds, duplicate products—this is the path back to clarity.

Will this slow down my storefront?
No—our animation approach runs after first paint, respects reduced-motion, and avoids heavy scroll listeners. Your LCP stays clean.
Do you work with existing Shopify setups?
Yes. Most of our work is untangling existing catalogs and integrations without breaking URLs, feeds, or analytics continuity.
Can you fix duplicates created by apps?
Yes. We trace the creation path (imports, apps, flows), then implement guardrails so duplicates don’t reappear.
What do we get after an audit?
A prioritized plan: what’s wrong, what it affects, how we’ll fix it, and what we’ll measure to prove it stayed fixed.

Contact

Want your store to feel predictable again?

Tell us what’s broken: duplicates, mismatched feeds, tracking drift, or flow instability. We’ll respond with an audit plan and a realistic timeline.

Typical response: within 1 business day.

What we’ll ask
  • Which channels are active (Meta, Google, email, marketplaces)?
  • What changed recently (app install, import, theme, flow)?
  • Where duplicates show up (ads, admin, feeds, fulfillment)?
  • How you measure success (MER, ROAS, CAC, AOV, LTV)?
Deliverable
A prioritized “fix list” with impact, risk, and measurements.